INDIA RECEPTION — CII

THE BRIEF

The CII India Reception at Davos needed a visual system that read as Indian without slipping into cliché, and that scaled cleanly across backdrops, standees, screens and booklets.

THE BUILD

We built the identity around the Peepal leaf — growth, resilience, continuity — and carried it through a modular system of backdrops, standees, digital screens, fascia branding and an event booklet. One language, every surface.